Our 2018 Events:


WBCS Showhouse for a Cure | June 2 - 18, 2018
Raise a Glass to Hope Gala June 1, 2018
Designer Sunday at the Showhouse
| June 10, 2018
Tee Up for a Cure Golf Outing | August 13, 2018

Pinktacular Event Salute To Survivors Fashion Show | October 4, 2018


WBCS, Inc. Establishes Prostate Cancer Research Professorship at the Medical College of Wisconsin 

Milwaukee, October 31, 2017 –Thanks to 20 years of generosity and dedication from WBCS – formerly known as Wisconsin Breast Cancer Showhouse. Inc. – the Medical College of Wisconsin (MCW) is now in a better position than ever to advance cancer research. The board of directors of this all-volunteer organization recently announced its commitment to fund a $1 million Prostate Cancer Research Professorship at MCW, in addition to its already active breast cancer professorship.

Once funding for the new prostate cancer professorship is complete, two outstanding researchers will represent the mission of WBCS by working to combat both diseases. With the establishment of the Breast Cancer Research Professorship in 2014, WBCS helped MCW recruit nationally renowned researcher and physician Hallgeir Rui, MD, PhD, whose leadership has transformed the Breast Cancer Research Center   of Excellence.  In 1998, WBCS donated its first gift of $42,000 to breast cancer research at MCW. The next year, WBCS added prostate cancer as an additional focus. To date, with its 2017 gift, WBCS has donated $6.475 million. Thousands of local WBCS volunteers and donors have empowered MCW to take advantage of new research opportunities and secure  $68.9 million in grants from the National Cancer Institute and other large funders.

In the photo above: John R. Raymond, Sr., MD, President and CEO of MCW, signs agreement for WBCS endowed prostate cancer research chair, with (l to r) Colleen Reilly, WBCS Chair, Jan Lennon, WBCS Development Chair, and Diane Zore, 2017 WBCS Scientific Review Committee Chair.      

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About the Medical College of Wisconsin

With a history dating back to 1893, The Medical College of Wisconsin is dedicated to leadership and excellence in education, patient care, research and community engagement.  More than 1,200 students are enrolled in MCW’s medical school and graduate school programs in Milwaukee, 56 medical students enrolled at MCW-Green Bay, and 26 students matriculated to MCW-Central Wisconsin in 2016. MCW’s School of Pharmacy opened in 2017. A major national research center, MCW is the largest research institution in the Milwaukee metro area and second largest in Wisconsin. In FY2015, faculty received more than $158 million in external support for research, teaching, training and related purposes. This total includes highly competitive research and training awards from the National Institutes of Health (NIH). Annually, MCW faculty direct or collaborate on more than 3,200 research studies, including clinical trials. Additionally, more than 1,500 physicians provide care in virtually every specialty of medicine for more than 525,000 patients annually.





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Please contact us for additional information at:

Wisconsin Breast Cancer Showhouse
P.O. Box 170588
Milwaukee, WI 53217
Phone: (414) 297-9152
Tax ID number: 39-1 92635 1