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WBCS check presentation

Slide 1

The WBCS Board of Directors presents a check for $325,000 to MCW Cancer Center Leadership. Since its inception, WBCS has donated more than $6.8 million to the Medical College of Wisconsin.

Living room at 2019 Showhouse

Slide 2

Each year, generous homeowners donate their home to WBCS and trust us to work together with talented Milwaukee area designers to transform their home into a true showhouse.

2019 Showhouse in Milwaukee

Slide 3

WBCS hosts fundraising events throughout the year, including the Showhouse for a Cure (this is the 2019 Showhouse in Milwaukee), Raise a Glass to Hope Gala, Tee Up for a CureĀ® golf outing, and Pinktacular Salute to Survivors fashion show and luncheon.

Slide 4

Each year, we evaluate proposals from researchers at MCW to choose the three most promising studies aligned with the mission of WBCS to to support early stage breast cancer and prostate cancer research.

Slide 5

In 2011, WBCS established the WBCS Professor of Breast Cancer Research and named The WBCS Laboratory for Breast Cancer Research at The Medical College of Wisconsin. Both initiatives provide new opportunities for WBCS to advance the frontiers of breast cancer research.

Online ticket sales have closed. Tickets can be purchased at the Showhouse or from retailers listed HERE.

2019 WBCS URBAN Showhouse to a Cure


In a stunning departure from years past, the 2019 WBCS Showhouse to a Cure features seven apartments in the Plankinton Clover development at The Avenue (the historic Grand Avenue Mall) rather than a mansion.  Catering to trends toward downsizing and urban dwelling, the apartments are part of a redevelopment of the Plankinton Arcade.  The apartments will tie to their historic location by introducing storefronts and floor to ceiling windows overlooking West Wisconsin Avenue, North Plankinton Avenue and North 2nd Street.  The beautifully appointed units highlight the very best in urban living. 

Parking in the attached garage (between Michigan and Wisconsin Avenues) is complimentary.  Enter from Plankinton. Bring the parking ticket with you to the Showhouse registration desk on the second floor.  You will receive a validation sticker there.

The Showhouse will be open to the public from Saturday, June 1 through Sunday, June 16.  Details about specific hours and ticket purchases can be found here.


WBCS is committed to the responsible use and protection of your personal information.  We do not share your information with any other organization.  We also do not solicit donations by telephone or email.  If you are contacted via these methods requesting personal, identifiable information, please do not respond.

A peak inside the dynamic 2019 Urban Living Showhouse is available in the May Exclusively Your Magazine found here.

Read more about the Plankinton Clover Apartments and The Avenue redevelopment here.

Learn more about the research WBCS supports inside our 2018 Viewbook, produced by Exclusively Yours.

Watch for these upcoming articles about the 2019 Urban Living Showhouse:

Milwaukee Journal Sentinal - May 2019
MKE Lifestyle - June issue




Wisconsin Breast Cancer Showhouse Facebook Facebook


Please contact us for additional information at:

Wisconsin Breast Cancer Showhouse
P.O. Box 170588
Milwaukee, WI 53217
Phone: (414) 297-9152
Tax ID number: 39-1 92635 1